The 7 Deadly Sins Of Progressive Leaders

Posted: under Business.

© 2002 Carole Nicolaides http://www.progressiveleadership.com Thousands of years ago and miles away in Ancient Greece, Heraclites, a wise man known in the west as •Heraclites the Dark”, said, •Although this truth [self-awareness] is eternally valid, men are unable to understand it. Not only before hearing it but even after they have heard it.” His words are so true. Great leaders are not afraid of listening to the truth. They actually demand this from their mentors, ...
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Sep 02 2014


Customer Relationship Management

Posted: under Business.

Changing consumer attitudes are driving Customer Relationship Management. Fuelled by Internet induced expectations and an even increasing mood of self reliance among customers, companies have to compete in an environment where communication, buying processes, data management, delivery and service are all-important in the battle for longterm, profitable relationships. Customers now require: - Control over the buying process (information, comparison, selection, easy to find, use and respond to) - ...
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Sep 01 2014


Corporate Health Management- 18 Principles (Part 3)

Posted: under Business.

Step 3: Proper Treatment Do you know why companies fall sick and die; that there are panaceas that can turn a critically ill organisation around into a healthy one and proper treatment is necessary as the remedies can sometimes be worse than the disease? PRINCIPLE 13: TO TREAT THE SYMPTOMS, KNOW YOUR COMPETITORS AND CUSTOMERS. TO ELIMINATE THE ROOT CAUSE, KNOW THE MARKET Sun Tzu, the strategist in The Art of War said: "If you know yourself and the enemy, you need not fear the result of a ...
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Aug 31 2014


Get Linked - Part Two

Posted: under Internet.

b>Swap In last week's article: "The Secret Behind the Internet" I discussed the vital role that linking has to play in your Internet marketing campaign. This week I'm continuing the linkage theme, concentrating on outbound links and reciprocation.The Story So Far We already know that the text that people click on to get to a site (the "anchor text") has a vast impact on the way Google ranks sites. We also know that more links equals a better PageRank, but there's more to it than that.No ...
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Aug 30 2014


Is Drug Screening Too Costly To Do Or Do Without? One Company

Posted: under Business.

The director of telemarketing operations at a financial services company looks out across his 3600 square foot call center on a typical Monday morning. "Look at all those empty chairs", he laments. "It is sickly Monday and my partiers are taking their usual unscheduled day long break". The problem of the "three day weekend" or absenteeism in general doesn't just affect the manager in this setting. What about the other 80% of the work force who showed up? They are now burdened with ...
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Aug 29 2014


What is a content management system and Why do i need one?

Posted: under Internet.

This article introduces content management systems and gives an overview of their features and benefits. It should be read by anyone unsure of quite what a CMS can do for them. What is a CMS? A content management system is a piece of software that allows you to edit the content on your website without having any web design skills. In the first instance, a web designer creates a series of CMS templates which your pages are dropped into. You then use a simple interface to add, edit or delete ...
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Aug 28 2014


Sales Management

Posted: under Business.

Today, there are lots of market-related questions for which there are no answers. Up or down market, rates drop, rates climb...no one knows for sure. Humans are fickle and have been known to go against all statistical wisdom at any given time. What was that game that we all played growing up that foretold the future? Ouija or Magic Eight Ball...get them out if you're willing to cast your fate to the wind. Or, you can institute some pro-active initiatives to give you control regardless of where ...
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Aug 26 2014


A Feasibility Study and You

Posted: under Business.

You have a great new business idea. You've asked your friends and family for feedback and they gave you thumbs up approval. You've asked your existing customers if they'd have use for such a product or service and they've indicated they would. Lastly, you've done some soul searching and you know you're truly interested in this concept and have the commitment to stick with it over the long haul. So far so good. Now it's time to do a feasibility study. I can hear the resistance already. "A ...
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Aug 24 2014


Basic Management Skills

Posted: under Business.

Recent studies have shown that industrial supervisors are working at less than 60 % of their potential. Basic management skills training is guaranteed to change all this and at such little cost Manager in context Most of my adult life has been spent working as a supervisor or manager on industrial projects throughout the world. As the years passed I have become more and more convinced that the supervisor is the most critical of all roles in industry. The supervisor controls the key ...
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Aug 23 2014


10 Benefits of B-to-B Email Marketing

Posted: under Business.

If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing. There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers. The amazing thing is most of us are not actively engaged in any form of email marketing yet. At best, we send an occasional email blast to our customer base to introduce a new product or announce an event. Many of us have NEVER ...
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Aug 19 2014