10 Benefits of B-to-B Email Marketing

Posted: under Business.

If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing. There is simply no way to match the value that business to business email marketing provides for communicating with prospects and customers. The amazing thing is most of us are not actively engaged in any form of email marketing yet. At best, we send an occasional email blast to our customer base to introduce a new product or announce an event. Many of us have NEVER ...
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Aug 19 2014


Cultural Awareness - an HR Perspective

Posted: under Business.

The use of cultural awareness training has increased rapidly in the majority of global companies over the last decade. My experience working in global companies in which effective cross-cultural functioning was critical, involved the devotion of considerable time and energies to ensuring that cultural training needs were identified and accommodated as necessary. This commitment to bridging cultural gaps represents a perceptible shift in attitudes amongst British company global thinking. This ...
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Aug 15 2014


Effective List Management Can Save You Big

Posted: under Marketing.

Let’s talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists. You may see things like "Undeliverable as Addressed" or "Forwarding Order Expired." Every time you mail to an address and that prospect has moved or cannot be found for any reason, you have ...
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Aug 14 2014


private label coffee pods

Posted: under Business.

private label coffee pods, bags, and capsules can be sized for individual or multi-serving portions. In food service businesses, pods and capsules used with automatic brewing can help to provide consistency of product strength and flavor for customers. Paper coffee pods such as those used in Easy Serving Espresso Pod or Senseo machines have the benefit of being a fully biodegradable product that can decompose naturally, while plastic and metal capsules such as those used in Keurig or Nespresso ...
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Aug 14 2014


Business Meeting Etiquette

Posted: under Business.

Business etiquette is essentially about building relationships with colleagues, clients or customers. In the business world, it is these people that can influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential by presenting yourself favourably. Business meetings are one arena in which poor etiquette can have negative effects. By improving your business meeting etiquette you automatically improve your chances of ...
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Aug 12 2014


Humor in Business

Posted: under Business.

With the advancement of computer simulators, anybody can repeat all the business routines before he goes to the field, and have the opportunity of relaxing from the tedious work with numbers. The businessman can concentrate more on the human factors: The Customer Service, the relationships among fellow workers, and self care. The occupation with Human factors is obligation to deal with emotions. Emotions volumes are not measurable accurately, contrary to cognitive or physical volumes. We ...
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Aug 10 2014


How important is Vaule of brand to the consumer & company?

Posted: under Business.

How important is Vaule of brand to the consumer & company? The brand: A source of value for the consumer Although we are primarily dealing with brands and their optimization, it is important to clarify that brands do not necessarily exist in all markets. Even if brands exist in the legal sense they do not always play a role in the buying decision process of consumers. Other factors may be more important. For example, research on 'brand sensitivity' shows that in several product categories, ...
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Aug 09 2014


Financial Woes - Consider a Debt Management Company

Posted: under Business.

You've been working yourself silly for years and yet... you still have no savings and the pile of unpaid bills seems to grow each and every month. You have creditors breathing down your neck - calling and sending you letters so much that you're afraid to answer the phone or pick up your mail... it's a difficult and stressful pill to swallow. Sound familiar? Unfortunately, many people who are saddled with debt seem to be under the delusion that everything will eventually go away if they just ...
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Aug 08 2014


What is Fleet Maintenance Management?

Posted: under Business.

Fleet Maintenance Management is a critical position in any company that has a number of commercial vehicles. The individual responsible for the management and maintenance of fleet vehicles performs a variety of functions. It is imperative that companies such as delivery drivers or even taxi services know what is going on with their vehicles at all times. Preventative maintenance, order/vendor logging and fuel economy are among a few of the issues that fleet maintenance managers deal with on ...
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Aug 07 2014


Effective List Management Can Save You Big

Posted: under Marketing.

Let’s talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists. You may see things like "Undeliverable as Addressed" or "Forwarding Order Expired." Every time you mail to an address and that prospect has moved or cannot be found for any reason, you have ...
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Aug 06 2014